Considering pretty women

Article: Men lose their minds speaking to pretty women.

Psychologists at Radboud University in The Netherlands carried out the study after one of them was so struck on impressing an attractive woman he had never met before, that he could not remember his address when she asked him where he lived.

Researchers said it was as if he was so keen to make an impression he ‘temporarily absorbed most of his cognitive resources.’

I continue to stand by my arguments in favour of considering cognitive load as a massive factor in application design.